Interested in digital marketing?
After the fantastic success of the first lecture on acquisition cost in marketing and digital marketing, the programming and data analytics club and the alumni association are happy to organize the second workshop inย Customer Lifetime Value CLV and Customer Equity.
Join the Business Analytics and Programming Circle and Professor Nora Sharkasi in this second ๐๐ซ๐๐๐จ๐ฆ๐๐ฉ๐ workshop as she discusses CLV in a contractual context using a real-case analysis of WAW Telecom.
WAW Telecom is the first local Senegalese telecommunication company established in 2017 and acquired its first customer in April 2018.
WAW Telecom is the first local Senegalese telecommunication company established in 2017 and acquired its first customer in April 2018.
Missed the First Workshop on CLV? Watch it here:
More about the workshop:
The CLV metric has become a well-established matrix in e-commerce and digital marketing. For example, the Google analytics tool computes CLV for customers acquired from different channels.ย This workshop will discuss CLV in a contractual context using a real-case analysis of WAW Telecom. Waw telecom is the first local Senegalese telecommunication company established in 2017 and acquired its first customer in Apr 2018. We will explore the data extraction of the company’s financial statements, refreshing with this our accounting knowledge. We will use MS. Excel template to perform the calculations. With this workshop, we aim to develop marketing modelling and prediction skills to compute CLV and customer equity.